Automatic Age

February , 1935 AUTOMATIC AGE 112 tomer is most essential. After that they realize that the money will come in without interrup­ tion and in a steady flowing stream. Public confidence must be gained. Even with novelty machines and therefore when the public is offered so great a necessity as daily weight they must feel 100 per cent sure that what they are getting for their coin is absolute gospel. Take advantage of these sim­ ple facts which are herein writ­ ten, for they are the expression of theory which has withstood the test of practicability. They are the result of many years of work and experimentation and are offered to you realizing that to make you profit means mu­ tual gain. Remember that as long as you live, there will be scales to offer you weight and that some­ one is profiting from those scales. Don’t let momentary hysteria carry you away. Look back over the past in this indus­ try. Realize that Miss Novelty comes and goes at will. She smiles for a moment but when she frowns you will be unpre­ pared. • The best way to be prepared, to insure a steady income when other things have flopped, is to have a route of some legitimate necessity going and making money for you and what bet­ ter item can you ask for than the weighing scale. Diggers Are Fascinating to the Public By P . C . S m it h Sales Manager, Exhibit Supply Co., Chicago TRANGE as it might seem, many of the first Digger machines built are still in operation. This has been some seven years ago-and bear in mind vastly improved models have been brought forth since those days. Now then, the question nat­ urally arises as to what is the reason for the. everlasting pop­ ularity of the Digger machine and why does it remain so long on any location? After being in the coin ma­ chine business for many years, I think that I can answer that question in just a few words, and here it is. It is my opinion that the popularity of the Dig­ ger machine is due to the fact that every day it is a new ma­ chine by that I mean, because of the very nature of its con­ struction, it is possible for the operator on any location to change the merchandise in the machine, every day, every week S or every month. No matter how many times a player plays the Digger, he has the opportunity of picking up some new, and valuable piece of merchandise. In the Digger machine you can use the endless variety of up-to-the-minute mer­ chandise that any player would be glad to have- novelties, jew­ elry, cameras and hundreds of other worth while articles. You can continually change your merchandise to make it inter­ esting and fascinating to the coin-machine-player public. “As stated above, once your Digger is on location and prop­ erly merchandised, it is good for many years due to the impor­ tant repeat element. With the Digger machine, the player has an opportunity of getting some­ thing valuable and different every time a nickel is put in the slot. “Whenever you see the Dig­ ger machine, you’ll find players © International Arcade Museum around it. I have yet to call on the first location, where I did not see someone around the Dig­ ger, and I have gone into hun­ dreds of places. Besides appeal­ ing to all players the De Luxe Digger machine is a beautiful fixture, commonly seen in the finest and most exclusive hotels and other high class locations, throughout the U. S. A. and Foreign lands, which is evidence of its imposing appearance. Ever since the introduction of the Digger years ago their pop­ ularity has definitely increased each year instead of fading out as is the case with some types of straight amusement machines; a reason for this is in the mer­ chandising feature of the Dig­ ger. Because of the widespread operation of the Digger ma­ chines, there are a number of large merchandising organiza­ tions who cater exclusively to large Digger operators. http://www.arcade-museum.com/