Automatic Age

18 AUTOMATIC AGE September, 1940 COM E TO H OLLYW OOD’ Says FRED MILLS President, Mills Novelty Co. September 16, 17, 18, and 19, 1940, Mills Novelty Company is holding the Grand Premiere and Four Day Expo­ sition o f its Panoram Movie Machine and “ Soundies.” The place is the Hawaiian Blossom Room o f the H ollywood Roose­ velt Hotel, Hollywood, Califor­ nia. It will be a real Mills party and every coin machine operator in America is invited to attend. Please write our Sales De­ partment, 4040 Fullerton Ave., Chicago, 111., for your personal invitation which will be your admission to this four day round o f education, inspiration and Hollywood gaiety and en­ tertainment. W e have prepared a tempt­ ing program for the four days and I guarantee you won’t be disappointed. Since my association with James Roosevelt in the making o f films for the Mills Panoram, I’ve been asked a thousand questions each week, about its size, its looks, its method of operation, and I’m now happy to tell you that we have all the answers ready with the ma­ chine doing the answering for itself. Y ou’re more than welcome at this Great Show and Mr. Roosevelt and I will be thrilled to greet you personally in Hollywood on September 16, 17, 18, and 19. A . I. UNITS MERGED Automatic Instrument Co., Chicago and Grand Rapids, merged with the Automatic Equipment Corp., E. E. Rullman, president announced on August 20. The equipment corporation will be liquidated, and its 23 operating subsidi­ aries will become distributing companies. A NEW ROCK-OLA FOR HAL’S PLACE H a l's P lace on Lakeshore Avenue in O a k la n d , C a lifo rn ia , stim ulates business w ith a sm art new R o c k -O la Luxury Lightup Phonograph. L e ft, Jack A d le r, an op erator, and Geo. M ille r , R o c k-O la D istributo r. “ A K N O C K -O U T !” " F o r fla s h , a c tio n , p l a y - a p p e a l a n d e a r n in g -p o w e r, B a l ly ’s R a p id -F ir e m a c h in e -g u n is a k n o c k -o u t,” says Lew A m u s e m e n t C o m p a n y , B u ffa lo . W o lf, R ex BAR BOXES INCREASE MUSIC EARNINGS L a k e A venue Tavern, K irk la n d , W ash in g to n , recently in sta lled a R o c k-O la Super Phono­ graph with D ia l-A -T u n e W a ll and Bar Boxes. “ Since then my income from music has increased m ore than th re e tim es w h at it was before in sta llin g D ia l-A -T u n e ,” says John R. Soley, th e proprietor. © International Arcade Museum http://www.arcade-museum.com/